Music Tribe has built its reputation on delivering high-quality but affordable equipment for professional and amateur audiophiles around the world.
Music Tribe is one of the music industry's most renowned and innovative global audio manufacturers, loved by millions around the world. They built their reputation on
delivering high-quality but affordable equipment for professional and amateur audiophiles around the world under the brands of MIDAS, Turbosound, TC HELICON and others. Music Tribe’s clients include such musical luminaries as Metallica, U2, Imagine Dragons,
and Kanye West.
The Challenge
Noventiq had been working with Music Tribe in a strategic partnership for several years, helping them to realise their mission of boosting overall productivity, before their management approached us with an interesting challenge – build a unified IT solution with workloads to build scalable infrastructure and a streaming platform.
The Solution
We started by brainstorming how we could deliver a digital infrastructure that would allow the company to measure and track both internal and external customer experience. Once we had that vision in place, we started the not inconsiderable task of going through 30 years of accumulated infrastructure, deleting 135 terabytes of redundant and obsolete data, as well as removing 3 data centers, 600 servers and 18 legacy applications. It took some time, but the results were worth it. After digitising the files, the next step was making sure that the customer’s digital infrastructure supported this new way of working. Thankfully, the customer was completely on board with utilising cloud to empower their workflow and operational security, so we were able to set them up with a scalable cloud infrastructure. We also helped them to customise and deploy Azure Sentinel, giving them easy and secure access to key data.
The Outcome
All of the customer’s files are now accurate, organised and stored on Microsoft 365 SharePoint. This means that data can now be tracked down much more easily thanks to the centralised repositories, which are accessible through self-service. Overall productivity in the organisation has increased by a whopping 300 percent.
Microsoft also sees this story as a success, you can watch their video here.
Takeaway
Ilya Anzhiganov, Vice President of APAC at Noventiq, commented:
“This is a highly-focused and agile customer on a mission to undergo complete digital transformation, so working with them proved to be challenging and exciting in equal measure. During the project, we worked closely with them. The changes we made for this customer were radical, to say the least. The results were instantaneous, and the company is now future-proofed, running like a dream, and fit to scale. Thanks to the successful outcome of the project, we look forward to a lasting partnership.”
If you would like to learn more about how Noventiq can help you to reimagine the way you use data to optimise workflow, improve scalability, and manage data, get in touch with our experts. We’ll help you march to the beat of a different drum.
